Rooted in Nature, Crafted with Purpose
Discover the heart behind Pureplush, our Ayurvedic roots, founder's journey, vision for holistic wellness, and our official brand marketing partner Nexora Trading Co.
Our Story - Nature to Nurture
Pureplush
Nature to Nurture
Pureplush was created with a simple purpose: to make natural personal care and wellness routines easier, cleaner and more accessible for modern homes.
Founder & Storyteller
Pureplush Botanical Care
Pureplush was created with a simple purpose: to make natural personal care and wellness routines easier, cleaner and more accessible for modern homes.
Our products are inspired by everyday Indian traditions - herbal cleansing, natural oils, nourishing powders and simple self-care rituals - redesigned for busy lifestyles.
Many customers today want products that are simple to understand, easy to use and transparent about ingredients. Pureplush is built around that need.
Every Pureplush product is developed to deliver a pleasant user experience - good texture, practical usage, clean aroma, easy application and transparent product information.
Our Vision
To make natural personal care and wellness products simple, trustworthy and enjoyable for everyday Indian homes.
“To make natural personal care and wellness products simple, trustworthy and enjoyable for everyday Indian homes.”
Trusted Natural Care
At Pureplush, our vision is to become one of India's most trusted natural wellness and personal care brands by inspiring people to embrace a healthier, more mindful lifestyle rooted in nature.
Ayurvedic Wisdom & Modern Standards
We envision a world where every home experiences the purity of authentic herbal care and the serenity of traditional wellness rituals. By blending timeless Ayurvedic wisdom with modern quality standards, we strive to create products that nurture the body, calm the mind, and uplift the spirit.
Uncompromising Quality & Innovation
Our commitment is to continually innovate with natural ingredients, maintain uncompromising quality, and build a brand that stands for trust, purity, sustainability, and wellness across every home we touch.
Nexora Trading Co
Pureplush is marketed by Nexora Trading Co (Official Brand Marketing Partner), committing to transparent business practices, authentic sourcing, and registered tax compliance.
Nexora Trading Co
Official Brand Marketing Partner
GSTIN: 27IAFPK3618R1ZZ
Proprietorship (Jatin Ramesh Kotani)
SR NO. 27/2, Near Viman Build, Munjaba Wasti, Sudama Nagar, Dhanori, Pune, Maharashtra - 411015
support@pureplush.in
+91 87628 77755